Before Grain debuted in 2009, its a high-protein, grain free food – there were no rules and the client wanted to represent a traditional food pyramid being flipped upside down with the phrase “New School Pyramid, Old School Nutrition™.” Made with premium ingredients not found in most pet food, the design is meant to cater to higher end pet boutiques and spas. Bags are printed in a matte finish, with the dog foods wrapped in black, and the cat foods in white. Work done while at 29 Agency.
The cans
Numbered series
Triangle can cases
Dry series dog food
Detail of the bags