A journey of flavor for the pet who prefers only the best. Paper was soaked in coffee grounds to get a period look and feel that beckons back to an earlier time before microwaves and corn fillers. The Merrick brand has a very wholesome image and the feeling of being made by hand over a stove was an important message that had to be conveyed. Work done while at 29 Agency.
Dog food section
Front and back covers
Close-up of the treats page
The chews
Not all pet treats are pretty!
Tattoo for life
Pizzle sticks
Sausage spread